Copywriting

Copywriting is an essential skill for success and is not an area of your learning that should be taken lightly.

The the bottom-line is: The more proficient of a copywriter you become, the more money you will make

When I make a statement like this, it always causes me to cringe. I instantly become  a raving scitzaphrenic, and I start hearing your inner voices and all your defensive rationalizations and excuses. My brain becomes overwhelmed.

• I can't write a sales letter, I am not a salesman.
• I flunked English.
• I hate writing

You are what you think you are.

Here we are again.

No matter how hard I try to stay on topic, I always end up back at mindset.

I want you to know, that it is OK to think the way you are thinking, it is OK to feel the way you are feeling, and it is OK to see what you are seeing in your minds eye.

It is natural to doubt, it is natural to think you can't, when you have no past proof that you can.

On the other hand, at some time in your life:

• You could not walk,
• You could not talk,
• You could not read

I will presume, that you now perform these tasks with some proficiency and you learned these skills by imitating others that could. Isn't that correct? 

Let's start with walking.

• How many times did you fall trying to walk?
• How many times did you get back?
• Why did you keep trying? 
• Could you walk farther, steadier, and with more confidence each time you got back up?

Let me ask you a question. Can you walk now?

Ha. Ha. I agree, I still walk into walls from time to time too.... but most of the time I walk pretty well,  don't you?

How about talking? How long did it take you to learn to talk? Could you talk from day one?

I have a better question... Can you talk now?

Ok, let me state that more clearly, can you talk better than you did when you were learning how to walk?  If you can't, please don't answer.... Ha Ha.

Let me ask you a question? How did you learn to walk and talk?

• Did you watch the big people?
• Did you duplicate the big people's movements and speech patterns?
• Did you then copy those patterns and movements and found that they worked?

Once you grasped the patterns that allowed you to walk and talk, can you now do them over and over again without much effort?

Have they become second nature?

So let's spend a second and think of this fact.

What other skills in life have you become proficient in by imititating people that already did those things you were trying to learn?

What skills have you developed that you now do without even thinking about it.

• Driving a car?
• Putting on your clothes?
• Tying your shoes?
• Buttoning your shirt?
• Zipping your coat?

We have now turned full circle from my original point.

It is OK to think the way you are thinking, it is OK to feel the way you are feeling, and it is OK to see what you are seeing in your minds eye.

The part of this whole conversation that amazes you is that even as you are consciously thinking of reasons, why you can't write copy,  your subconscious mind has expanded and has already accepted and incorporated that possibility as an accomplished reality that just hasn't become fact yet. 

 As we restate the last paragraph, it becomes amazingly clear that the transformation of our doubt to the confidence of being able to write convincing, persuasive copy is just the next progressive step in a logical evolution.

We now understand that as our mind expands, the possibility naturally becomes a reality.

It is a law of the Universe and can be accepted without question.  

As you are exposed to the:

• Thought process'es of people,
• The Psychology of sales,
• The underlying human emotional triggers,
• The techniques and strategies of persuasion
• Formula of successful copy

You will start to write copy that:

• Tells stories through metaphors,
• Is persuasive in nature
• Follows the recipe

In fact, you will look back and be totally amazed at how your skills have been perfected and writing and speaking persuasively has become second nature to you.

So What is Copy Writing?

Now that you have subconsciously accepted the journey to becoming a master of persuasive copy writing, we should understand that Copy writing is nothing more than the art of persuassion in written form.

You  already know how to persuade people. We do it  everyday.

We may not perform the task of persuasion with the expertise of a magician, but we are already successfull in the art of persuasion a good percentage of the time. You will be amazed at how persuasive you will become.

Can you imagine how good at persuasion you will become, once you know the tricks and techniques that will mulitply your effectiveness one hundred fold.

That is just one of the skill sets you will gain in the masters program at All About Internet Marketing.

Persuasion in your communication not only applies to your sales page, it applies to your auto-responder series, your article writing, your press releases, your blog entries, and pretty much every piece of marketing you do. It is one of the key components of success in every aspect of your life.

I want to reiterate this fact over and over until it becomes a priority in your sub-coscious.

The art of persuassive communication, applies to your everyday life. The ability to communicate persuasively will increase your effectiveness in your current job, enhance your marital bond, and allow you to communicate with your children like never before. Can we take a second and imagine a little. 

What would your life be like, if you spoke to your spouse and your kids, and you could convince them that what you said has merit and they should follow your lead.

Ha. Ha. I can hear some of you say.... "Fat Chance", "Keep Dreaming"

Imagine it actually happening anyhow.

What would your life be like, if you could regulary convert lookers into buyers of your products and services.

As we have discussed prior, and you will hear it over and over again from me, marketing is always the key to success. The heart of effective Marketing that converts lookers into buyers, and buyers into loyal lifetime clients is the art of persuasion.

Let's face it, effective marketing can not happen without effective persuasive copywriting. With persuasive marketing that results in high conversion rates of visitors to customers, comes the lifestyle you deserve and have always dreamed about.

 If you can not drive traffic to your site by writing effective ads, e-mails, articles, press releases, blog entries, blog comments, forum entries and the like, and then convert them when they get to your site. You are like a mouse on a wheel..... spinning and spinning but not getting anywhere but to the poor house.

What do you think you should do?  Let me think....

Spend the time to learn the tips and techniques that will allow you to be more persuasive in your commuication and consistently win over the hearts of your visitors?

The great part.... is that copywriting is not that hard. 98% of you already have the genetic talent to become masters of persuassion. Without sounding like a chavanistic pig, if you are a woman.... You definately have a head start over us men. It is a natural trait of most of you. Ha Ha.

The reason is that copywriting is emotional based. If you can understand how others think, if you can put yourself in the others person's shoe, if you can understand what your readers hot buttons are, their motivations, their dreams, and their wants, then address those wants emotionally, then you already have the skill sets.  

All About Internet Marketing will present to you,  as part of the 100K Jigsaw Plan lessons derived from such copy writing masters as:

• Claude Hopkins
• Joe Vitale
• Jay Abraham
• Dan Kennedy
• Jeff Paul,
• Michael Fortin,
• Allan Forest Smith,
• David Ogilvy
• Paul Hartunian

You will learn to write copy so good, you will be able to sell sand to desert dwellers, and ice cubes to an Eskimo.

A2AIM will walk you through lessons where you will learn how to write ads and letters that allow you to sell virtually anything you want, anytime you want, for as much money as you want?

Let's take a look at one great copy writer that we will present to you. Jeff Paul's Killer Copy writing Course, is a 2½ hour guided tour of the best copy ever written, and how you can do the same!

This one course is valued at over $500 and in it, every killer copy technique is revealed to you. Every secret is demonstrated and illustrated for you.

Every technique is guaranteed to work for you if you put it to use. Jeff Paul leaves nothing out. The secrets Jeff reveals to you in this course have worked time and time again for Jeff and his clients.

The combination of the masters training and my hypnotic writing education, you will soon find yourself a master of persuasive copywriting: You will learn:

• How to quickly and easily turn 'everyday salesmanship' into irresistible sales copy that automatically
  puts the reader into a trance and forces them to buy your products.
• Why you don't need to be 'school smart' to make these secrets work and how having a degree can
  actually be a handicap to making real money.
• How to instant conquer writer's block. You'll never be stuck for words again because you'll have 100 of the greatest headlines ever written to jog your imagination and spark your natural writing brilliance.
• How to stop prospects dead in their tracks and force them to read and devour every single word of
  copy you write. (If you can't get people to read what you write, you won't sell a thing. The secrets you'll learn are so powerful, that even if they don't want to... they'll be compelled to read every single word!)
• How to dive into your prospects pain, magnify it, and get them to see that you're the only possible solution to their problems. (Using this one secret will allow you to charge any amount of money you want and still get your prospect to happily pay!)
• How to turn an ordinary sales letter into a world class sales letter simply by adding a few 'sales boosters' most copywriters don't even know about.
• How to gain instant trust and credibility with everyone who reads your letters or ads. (You'll discover that people buy from people they like and trust. You'll see how easy it is to make an emotional connection with anyone and get them to instantly be in your corner!)
• How and why you must use stories throughout your copy to hypnotically capture your reader's attention and lead them all the way to your order page!
• Dozens of tests that every sales letter or ad must pass before you even think about using them!
• How to use the right 'trigger words' that get people desperate to send you money.
• How to write teaser copy and bullets so powerful that people will order your product without any regards of price (You'll discover that one little sentence, one little bullet buried into your ad, could be the overwhelming reason why people must get a hold of your product!)
• How to use 'human psychology' to step inside your prospects mind and discover the exact words you have to say to them to get them to open up their wallets and give you money. (You'll quickly see that every living person has fears, desires, and wants that you can secretly uncover and use to fill your bank account up with money.) 

In the 4 copywriting sections of this site, we are going to lay out the basics of successful copywriting.

In Section 101

We will cover the overall basics of good copywriting

In section 201

We will go deeper into the psychology of good copytwriting and we will start to reveal the million dollar sales letter formula.

If you are at Masters Level you will have access to Section 301 and 401 and all the advanced topics

In Section 301

We will analyze some sales letters,

Cover