Social Marketing
The phenomena, success, and the ability of Social marketing and Bookmarking to drive droves of targetred traffic are causing Large internet companies to spend between $10,000 to $15,000 to have consultants design a social marketing blueprints (or process map) for them them.
There is a reason that they are spending this kind of money.
Social Marketing and Bookmarking works.
Though it is still is largely misunderstood, they are paying specialists to figure out the mix of social networks and the specific actions that the company is to take. These companies are willing to spend money for someone else to deal with the daunting task and the confusion.
A2AIM is going to help you develop your own formula or Social Marketing Blueprint at the masters level. This formula will allow you to develop a detailed plan of action with a step by step guide detailing your tasks on daily basis that will bring traffic, sales and rankings to your website or blog utilizing the social networks.
Using your formula correctly, you will have the ability to drive targeted visitors to your message. Let me emphasize the word targeted. If you develop and execute your Blueprint correctly, your Social Marketing efforts will establish a steady flow of traffic, page rankings, and sales of your products or services.
Your Action plan can be done repeatedly and will end the 100% reliance on organic search engines to determine the success or failure of your online company. Your company will become more viable because you will have direct control over your fate rather than 100% in the hands of unknown search engine algorithms.
You will learn at the Masters level a “full bodied” approach to success. and leverage traffic through social network while building powerful backlinks to deep content in your website(s) or blog(s) at
the same time.
This type of linking is priceless in regards to achieving high search engine rankings (SEO).
At first look, these Social networks appear to be a big nebulous cloud of confusion. The sheer numbers of Social Marketing and Bookmarking sites and all the things you can do with them seem overwhelming
The act of organizing, categorzing, and implementing all these sites into a working plan is a seeminly astronomical complex and impossible task especially when you calculate in the rapidly changing environment. These factors and the fact that there seems to be no cohesive education and understanding of how to tie them together, strikes fear in the hearts of many Internet marketers and large companies.
Every Internet marketers biggest challenge is balancing their daily tasks in order to be performaing the most beneficial tasks while limiting wasted efforts to produce the greatest results. The last thing we want to do is spend our valuable time on something that is a total “waste of time”.
So how do you get involved in social marketing without wasting your time? How do we make sense out of all the madness and confusion, to develop an action strategy assurring efficient use of our time and efforts and assure your success rather than enforcing your fear and doubt.
How do we get involved and feel confident that we are not wasting our time wandering around the social network landscape trying to establish the bigger picture?
We could easily give you a step-by-step map of networks to join and actions to perform on those networks to see results. This would work short-term as long as that network stays in place and does not change it's functionality. Becasue of the changing the quickly changing environment occurring in the Social Marketing arena, I would be harming you and doing you a disservice if I gave you a "canned map".
It is similar to the bible parable regarding the teaching of someone to fish, rather than providing them the fish. If you teach someone to fish, you teach them to eat for a lifetime vs. giving them a fish they eat once.
Instead we are going to teach you how to read a map and how to create your ever changing map to guide you to success. By teaching you how to fish, we are not leaving you at the mercy of "the strategy of the week"
So this information and the advanced topics covered at the masters level will teach you to design your own Social Marketing Map, so that you have a blueprint to follow in achieving the goals of your organization.
So let's get started
You just created your Website or Blog.
Now What?
We need to make your site known to the search engines to be spidered and indexed by the major search engines, such as Google, Yahoo, and MSN. We also need to make your site known to the minor search engines in time.
There are numerous ways to do this, you can hand your site over to a submission service which I recommend you to do but that takes time to start getting traffic but needs to be done all the same. This process needs to be done as soon as you know that you will have your blog, website, capture page in place. If you are reading this as part of a lesson, the time is now. Ha Ha. So you can follow the link below to sign-up.
You can read about the service I use at http://www.markgoodson.info/recommends/spin,, they offer a cheap monthly service that will produce lots of traffic in the future. They hand submit your site to the 15 major search engines, and auto submit your site to over 100,000 minor search engines every month and they promote your site in other manners.
Though some experts say that the above technique is not needed in todays world of social marketing, other experts along with myself believe it is still a needed security step. After all, it can't hurt and it ensures our long term ranking possibilities.
The above process can take 3-6 months to provide us any benefits, and so we need to take action now.
As I indicated in my introduction above, one of the fastest ways to start our site rankings up the ladder and to cut your dependency on organic search engine rankings through implementing Social Bookmarks.
If you follow our Action Blueprint that we provide at All About Internet Marketing ( A2AIM) , your site will be indexed by the search engines and have initial backlinks to start the journey to top Search Engine Rankings.
In order to have a successful and profitable Blog or Website you need traffic.
We will be implementing many methods and disemination of information techniques to bring traffic to your site, but one of the easiest ways is Social Bookmarking and Social Marketing offers many additional benefits.
These techniques are perfectly ethical and you shouldn’t have any concerns doing them.
What is Social Bookmarking?
In a social bookmarking system, users store lists by tags of Internet resources that they think is good and find useful.
These tags are both available to the general public or members of a specific network. Other people that have similiar interests can view the links by category, tags, or randomly.
Some sites allow users to mark their bookmarks as private on a per-bookmark basis. They also allow users to organize their bookmarked resources by categories, and informally assigned and userdefined keywords or tags.
Most social bookmarking services provide their users a way to search for bookmarks that are associated with given "tags", and the ability to rank the resources by the number of users which have bookmarked them.
Many social bookmarking services have instituted sophisticated algorithms which draw inferences from
tagged keywordsalloated to resources by examining the clustering of keywords, the similar semantics, and the relation of keywords to one another.
The increasing popularity and competition has forced Social sites to constantly extend their services beyond the just sharing of bookmarks, commenting, the ability to import and export, add notes, rating, feed subscriptons, reviews, email links, automatic notification, web annotation, and the creation of groups within their social networks.
Let's read what Wiki has to say about this new phenomena.
Definition from Wiki:
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata.
In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. They also enable viewing bookmarks associated with a chosen tag, and include information about the number of users who have bookmarked them. Some social bookmarking services also draw inferences from the relationship of tags to create clusters of tags or bookmarks.
Many social bookmarking services provide web feeds for their lists of bookmarks, including lists organized by tags. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.
As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other social network features.
History From Wiki
The concept of shared online bookmarks dates back to April 1996 with the launch of itList, the features of which included public and private bookmarks. Within the next three years, online bookmark services became competitive, with venture-backed companies such as Backflip, Blink, Clip2, ClickMarks, HotLinks, and others entering the market. They provided folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to email their bookmarks to others and displayed "Backflip this page" buttons on partner websites.
Lacking viable models for making money, this early generation of social bookmarking companies failed as the dot-com bubble burst — Backflip closed citing "economic woes at the start of the 21st century".
In 2005, the founder of Blink said, "I don't think it was that we were 'too early' or that we got killed when the bubble burst. I believe it all came down to product design, and to some very slight differences in approach."
Founded in late 2003, del.icio.us pioneered tagging and coined the term social bookmarking. In 2004, as del.icio.us began to take off, Furl and Simpy were released, along with Citeulike and Connotea (sometimes called social citation services), and the related recommendation system Stumbleupon. In 2006, Ma.gnolia, Blue Dot, and Diigo entered the bookmarking field, and in 2007 IBM Lotus Connections included a social bookmarking service aimed at businesses and enterprises.
Sites such as Digg, reddit, and Newsvine offer a similar system for organization of "social news".
Advantages
With regard to creating a high-quality search engine, a social bookmarking system has several advantages over traditional automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (such as web sites) is done by human beings, who understand the content of the resource, as opposed to software, which algorithmically attempts to determine the meaning of a resource. Also, people tend to find and bookmark web pages that have not yet been noticed or indexed by web spiders. Additionally, a social bookmarking system can rank a resource based on how many times it has been bookmarked by users , which may be a more useful metric for end users than systems that rank resources based on the number of external links pointing to it.
For users, social bookmarking can be useful as a way to access a consolidated set of bookmarks from various computers, organize large numbers of bookmarks, and share bookmarks with contacts. Libraries have found social bookmarking useful an easy way to provide lists of informative links to patrons.
Disadvantages
From the point of view of search data, there are drawbacks to such tag-based systems: no standard set of keywords (a lack of a controlled vocabulary), no standard for the structure of such tags (e.g., singular vs. plural, capitalization, etc.), mistagging due to spelling errors, tags that can have more than one meaning, unclear tags due to synonym/antonym confusion, unorthodox and personalized tag schemata from some users, and no mechanism for users to indicate hierarchical relationships between tags (e.g., a site might be labeled as both cheese and cheddar, with no mechanism that might indicate that cheddar is a refinement or sub-class of cheese).
Social bookmarking can also be susceptible to corruption and collusion. Due to its popularity, some users have started considering it as a tool to use along with search engine optimization to make their website more visible. The more often a web page is submitted and tagged, the better chance it has of being found. Spammers have started bookmarking the same web page multiple times and/or tagging each page of their web site using a lot of popular tags, obliging developers to constantly adjust their security system to overcome abuses. Some social bookmarking websites added CAPTCHA protection to fight spam, but this can prevent blind users from registering for those services if accessible CAPTCHAs are not provided.
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What are the Benefits of Social Bookmarking
We have just read the definition, the history, the advantages and disadvantages of Social Bookmarking and now I want to give you what I consider to be the further benefits of utilizing these new systems.
Social Bookmarking is one of the most efficient and effective techniques to bring immediate traffic to your website. These Web 2.0 websites based on community intereaction such as Digg, Technorati, Reddit, Stumble Upon, and Tailrank provide immediate information on almost any topic you can imagine. These types of Bookmarking sites categorize and index the user submitted content faster than the major search engines. Internet users who are searching for the latest information on certain topics are now using services to find their needed information and these services are growing by leaps and bounds verified by their exponentially exploding membership growth curves.
The benefits of utilizing sites of this nature are two fold.
- Immediate traffic from like-minded targeted viewers
- Powerful High Page rank backlinks to your sites that bring positive SEO and Search Engine results.
These two benefits alone, make the usage of Social Bookmarking sites critical to the Internet Marketer to not only test their convesions at a very low cost, but to be key players in driving long term traffic to their sites.
Once you are a paid member of A2AIM you will be provided with a detailed Blueprint of step by step procedures to quickly increase your search engine rankings and to drive thousands of visitors to your site in weeks and sometimes days, rather than months through traditional methods.
There are 100's of these social sites, and each of them operate differently. As a member at the masters level, you will have detailed explainations of the major social sites to utilize as part of your plan, and step by step videos in signing up, and implementing your traffic blueprint.
Let's cover a few Bookmarking Accounts You Should Utilize
Digg.com, is a social content website driven by user content.
Alright, Mark, what does that mean?
Every bit of the content located on Digg is initiated by the users or the membership community which would be you. After users submit their contribution, other users are alowed to read your contribution and indicate which material that they Digg or which material they don't dig or Bury. For those of you who do not know what Digg and Bury means, Digg refers to content that the user likes, and Bury refers to content that users do not like or they think it is worthless..
If your submission rocks, it will receive Diggs. If it receives enough Diggs, your content is promoted to the
front page and millions of visitors then get to see it.
What can a Digg user do? Digg users can do alot.
- Every user can digg (help promote), or bury (help remove spam).
- You can comment on stories... and even Digg and bury comments you like or dislike.
- You can also track friends' activities throughtout their Digg site.
- Want to share a video or news story with a friend? Digg it!
- Tools are provided to include the Digg buttons right on your sites so that others
can Digg you
I recommend that you immediately Digg a few of your post every once in awhile to get the ball rolling and traffic coming.
As a Masters member, you will learn every trick and technique of utilizing your Digg site and how to benefit the most from your actions...
The next site I want to cover lightly is Technorati.com which currently tracks over 85 million blogs and growing exponentially.
The recognized authority on the Live Web today is Technorati.
The Live Web is the dynamic and always-updating portion of the Web. The searching, surfacing, and organizing of blogs and the other forms of independent, user-generated content (photos, videos, voting, etc.) is increasingly referred to as“citizen media.”
This new and increasing phenomena of "citizen media" started with blogs. Blogs are regularly updated journals that are published on the web. Also referred to as weblogs, some of these blogs are intended for a small audience while others compete head to head for readership with national newspapers.
Blogs can be influential, personal, or both, and cover a wide range of topics and opinions. The width and depth of coverage is as diverse as the people writing them.They are powerful. They allow millions of people to easily publish and share their thoughts, ideas and beliefs for millions more to read and respond. They involve the writer and reader in open conversation that is causing a shifting of the Internet paradigm as we
know it.
Bloggers frequently link to and comment on other blog entries which creates an immediate connection to other entries on the same subject creating a conversational record of a topic.
Technorati tracks these conversational links which creates relative relevance of blogs, photos,
videos etc. Thousands upon Thousands of updates are indexed every hour, allowing us to become engaged in these live communities and the conversations they foster.
This "citizen media" on the World Live Web is so active and the number of new entries adn comments are mind blowing. According to Technorati data, there are in excess of over 200,000 new blogs (that’s just blogs) every day. That is not taking into consideration the entries that occur when Bloggers update their
blog on a regular basis. These updates alone sing a tune of over 2 million posts per day, or over 22 updates a second.
Technorati is the authority of Who is saying what. Right now.
Inside the paid membership area:
- We will show you how to use a tool that will take your bookmarking to unprecendented next level.
- How to put your Bookmarking efforts into overdrive, using a free submission site to bookmark many accounts at once
- When you signup for this tool, you will be able to interface many bookmark accounts and with one simple procedure and bookmark your blog post to all your accounts at once.
- This tool we will give you interfaces with the following Bookmark accounts:
- Backflip, Bibsonomy, Blinklist, Blogmemes, Blue Dot, de.lirio.us, del.icio.us, Diigo,Wink
- Furl, Jots, Linkroll, Looklater, ma.gnolia, Markaboo, Rawsugar, Shadows, Simpy, Spurl
- We will show you how to easily signup for a Bookmark Account if you don't have one
- We will even provide you Videos on step by step procedures
- We will show you step by step how to drive tons of traffic and provide tons of backlinks to your sites
- You will learn how to mass bookmark without spamming
- Create a Circle of Bookmarks to explode your rankings and traffic
- Show you automated tools that will then ping all your bookmarking sites...
When you implement our Social Marketing Blueprint provided to you in our Masters Program, you will be able to create your own exact process map for gaining unlimted traffic, immense action, and tons of sales from all the social networks.
You will gain the following benefits by beng a Masters member:
- A step-by-step action plan that is unique for your business model
- A single page where you can access and work your action plan
- A clear understanding of how the social networks can help to achieve:
o High search engine rankings SEO
o Unlimited Traffic
o Quick and Long lastingAction (opt-ins, sales)
We will provide you a formula to neatly categorize all the various functions and capabilites of thousands of social networks into an easy to understand formula that (when implemented to create a blueprint) will yield an exponential traffic effect and when implemented creates a blueprint for you to follow.
By following our procedures and using the social networks in a systematic process, you will achieve a significant amount of traffic leverage on the back end for very little effort on the front end. Taking action as recommended will yield an asset for your business that you can refer to as a process map or standard Operating Procedure to an employee or freelancer to work for you.
As an added benefit, we wll show you a way to end your 100% reliance on organic search engine rankings for traffic.
As you have gathered, that we offer you a ton of education without even registering, but in order to access the Social Marketing 101 level you must at least register as a Feee member here.
Join as a free member here
If you are already a Free Member you can upgrade to Masters level here to receive the complete benefits of the membership.
Proceed to Social Marketing 101
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