100K Jigsaw Internet Marketing Plan Lesson 4  Welcome to Lesson 4. In Lesson 4, like Lesson 1,2 and 3, we are giving all registered users complete access to all levels of the lesson, whether you are a Free member or a basic member. In lesson 4,  we are going to hear more from the masters of the Internet, in our section called  "Learn form the Millionaire's" so as to expand your concepts of Internet marketing and give you other perspectives other than what I offer. By the time you  finish Lesson 4 you will have downloaded, installed and configured suggested: Word Press Themes Word Press Plugins We will also discuss the suggested plugins and get you started with some immediate social marketing techniques to start generating traffic. We will then open your clickbank account and set you up with a company account that you can start marketing. So let's get started   Step 1: Learn From the Millionaires Introducing...Marlon Sanders. Marlon Sanders is a renowned internet marketer and one of the most respected voices in the industry. He has released 30+ educational marketing products over the last 10 years, including the Amazing Formula That Sells Products Like Crazy, Push Button Sales Letters, among others. Thousands of people have paid Marlon over $3,000 each to learn his Internet marketing secrets at prestigious one-day seminars. Marlon is also one of the first (if not THE first) pioneer to sell eBooks on the Internet.    Master Member  Right Click, Save Target As to save to Hard Drive or Left Click to listen Here     Step 2: Lets Find and Install a Word Press Theme One of the main stays of our marketing system is the Blog. Blogging is simply putting your content on a different platform. Blogs and not just diaries, gimmicks, or chaep party tricks. Though.  Like I have stated previously one of the advantages of using Word Press is that there are an almost unlimted amount of addons to make Word Press operate anyway you desire.  There are 100's, if not 1,000's, if not tens of thousands of themes or skins that you can use to make your Word Press theme fairly unique. In this step we will show you where to find an unlimited number of available skins ot themes as they are called and then in later steps we will show you how to install them, and then how to add plugins     Master Member Find Word Press Themes  Master Member Upload Themes  Master Member Install Your Chosen Theme  Master Member How do we change the Graphic      Step 3:  Download and Install Word Press Plugins As you should have dedeuced from your exploration of the Word Press Corporate website and associated documentation; the possibilities of the functional extensions for Word Press can be quite mind expanding. By utilizing Word Press Plugins you can mold your blog into many shapes and forms, like a pottery afecionado sitting at a pottery wheel molding and styling their wet clay with their hands. A Word Press Blog can be modified to perform in any desired manner and take about any form you can imagine. It can become about anything you want it to be.  That is why Word Press is the most used blog software on the internet. The possibilities are endless and it could take you years of constant attention to become an expert in all the possible features. Don't let that scare you, we only really need to learn how to use the basics initially, and over time you will gradually become an expert of Word Press Blogs. My main point is that you do not need to become an expert now because the Blog is only one part of our system. Plugins are the essential shaping tools to mold the blog into your specific vision. So lets take a look at ones that Word Press experts recommend. Many of the Plugins that we will be installing are social marketing related. Up to this point, I have not assigned you any reading on blogs, but I will shortly. I thought your reading about blogs would mean more after you had installed one, and have gained a working knowledge of a blog, so I want to talk just briefly about blogging. Blogging is simply the act of putting your content on a different platform than a straight laced website. Blogs can be more than just a diary, a gimmick, and a cheap party trick. Blogs did not start out that way. Blogs have evloved into incredibly useful content management systems when established and maintained properly. You have heard me rant and rave about the importance of a blog, and I will not retract my statements. If you don't have a blog, you will always be consumed by your competitiors.  Now enter Web 2.0 tools integrated into your blog and the fact that blogs are the darlings of the search engines, especially Google,  and you have a weapon that can conquer and overcome every competitor. This platform allows you to do things no one else in your market can match with their standard combination of shopping carts and static sites. Using the Word Press - Web 2.0 platform we will show you means that you just won't have a website, you will have an electronic search engine magnet that will drive targeted buyers and visitors to your interactive community built site.  http://www.richardkmiller.com/blog/wordpress-plugin-what-would-seth-godin-do  KQF Wordpress Plugin Video Review Wordpress Sitemap Plugin Adsense Deluxe Plugin Video Review Putting YouTube Video In Wordpress Posts  Another Wordpress Meta Plugin - For putting proper meta tags in your WP blog Akismet - Captures all the spam you are going to get in your comments Exec-PHP - you will use this anytime you have to put PHP code into your posts and orhter areas your blog Optimal Title - SEO's your post titles Popularity Contest - Crucial plugin that tracks the populariity of your posts and offers up extremely extensive statistic on what yoru visitors do on your site Subscribe to comments _ allows users to subscribe to comments an dget notified when someone replies - crucial community builder Tagalize It - enhances your tagging and works with Ultimate Tag Warrior Feedburner Feed Replacement Plugin - Changes your feed to be a universal format. Everyone uses this service of Feedburner. You need to as well. Many other cool reatures with this plugin and service. SmartUpdate Pinger - protects you from over pinging the pong sites and getting burned.   Very Cool Plugins Ad Rotator  All in One SEO Pack  Bread Crumb Navigation  My Gravatars  UNDER CONSTRUCTION                     Master Member Explore Nvu Video Part 1  Master Member Explore Nvu Video Part 2        Step 4: Word Press Plugins     Sign up For Aweber    Master Member How to Sign up for Aweber  Master Member Setup Aweber Master Member Aweber Best Practices     Step 5: Let's Configure Our Plug-ins   Basic Member Go To Wordpress   Sign up For Aweber    Master Member How to Sign up for Aweber  Master Member Setup Aweber Master Member Aweber Best Practices Master Member Establish Word Press Account       Step 6: Install Word Press Blog on your Server In this step, we are finally going to install our blog. Hurray.... I didn't think we would ever get to this point. You will be amazed how easy it is to install a Word Press Blog. In future Lessons we will cover the modifying of headers and graphics, picking a theme, and uploading and installing plug ins. In this step we are going to install a Word Press blog using Fatistico and simple scripts. So lets do it.....  Basic Member No Files   Master Member Install Word Press      Step 7: Explore Word Press Administration Panel In this step,  we are going to Explore the administration panel of your new Word Press blog. After I walk you through an overview of the administration panel, I want you to spend time playing with all the features. Post a blog, add comments, add and change categories, tags, and users. It is up to you to learn what happens when you do this and what happens when you go that, and the only way for that to happen is for you to sit there and play with it. Go into each area and make a change, note what happens to the page. Figure out which options you want turned on and which ones you want turned off. Add 5 or 10 posts, move the widgets around, look at every menu item and play have a good time.. The worse that can happen is that you uninstall the blog and do a new install and start over. What a better way to learn than to mess up the blog numerous times.. LOLOverview Master. After you have been playing or while you are playing and experimenting with your new blog, watch the support video, and start exploring www.wordpress.org and the support areas. Read the getting started. Watch some of the tutorial videos. Get an overall picture of the different things you can do with a Word Press Blog.  See the possibilities. Lets stop talking and do it... Basic Member Go To www.domain.com/blog/wp-admin Basic Member Go To www.wordpress.org Master Member Admin Panel Overview Master Member Word Press Support Step 8: Copy Writing Lesson of the Week   In Lesson 1, you downloaded the following book,   Download "Killer Copy writing by Jeff Paul and Jim Fleck"  PDF File Here Your Copy writing Assignment was to: Read the Table of Contents and the Introduction Scan every page in the book. Read the headlines,  Read the bolded words, Read the information in the boxes Now Read the Table of Contents and introduction again Read Chapters 1-6 quickly to get the concepts Next week you will read Chapters 1-6 again while taking notes and outlining the material. In Lesson 2, I instructed  you to repeat the following: Read the Table of Contents and the Introduction Scan every page in the book. Read the headlines,  Read the bolded words, Read the information in the boxes Now Read the Table of Contents and introduction again Buy or Get a spiral notebook to start a copy writing Journal Read Chapters 1-6 in detail Outline and take notes of key points as you read Put the formatted information in your journal for easy review Read your notes twice. Click Here to Listen to Part 1 Audio a second time: Take Notes Outline and format Key points Add formatted Key points to journal Click Here to Listen to Part 2 Audio   In this lesson 4, I want you to: Read Chapters 7-13 slowly and outline the material Write your thoughts in your Copy writing Journal Read the 3 Appendixes in detail Place them in your journal Go to http://www.instantprofits.com/members/index.html and read some more Bookmark the site for future access We will be using this site and doing the lessons located in it Click Here to Listen to Part 2 Audio a second time   Step 9: Wealth Mindset Last week we downloaded and read chapters 1 through 4 where Napoleon Hill covered Desire, Faith, and Auto-Suggestion. This week I want you to outline in your journal his key points in chapters 2, 3 and 4. Write an 1000-1500 word article on these concepts. Just give it a try. Each time you write, your writing will get better. After all... How do you get to Carnegie Hall? Practice man, Practice. I always loved that part of the Hermit the Frog movie... Do you remember that... It was classic.    Step 10: Further Your Internet Marketing Knowledge This is not the first time, nor will it be the last time that I rant and rave about the importance of seeing the big picture. As we move forward, the vision of your future business should evolve and start to appear in your minds eye. I want you to be able to imagine your money producing machine. I want you to be able to see all the moving parts and how they integrate and leverage each other to produce exponential energy and cash flow. You are slowly getting to the point that you can imagine putting all the little pieces together and constructing an automatic system that takes leads in one side, then direct them through all the channels, rolling down the conveyor, hitting the pendulum which causes another mini-system to start-up, while the ball continues rolling down the conveyor as it touches and starts more chain reactions. Every new system it fires up, produces more and more energy, and more and more income. A Blog here, Capture page there, authority site over here, traffic bouncing between them with controlled precision. Affiliate pre-sell pages, connected to adsence revenue related pages, with lead generation pages while exchanging traffic with sister sites. The larger the synergy of the integration becomes, the greater the force that is output. Bottom-line... You have to be able to see the vision to build it. You have to be able see the step by step instructions to construct your machine.  Even as I write, the vision is evolving in your head. There is still some mysterious and unknown components that are missing but that is OK, you are starting to see the potential relationship of the different parts, and you are amazed at how you are actually starting to see how they can and will integrate. I have written and discussed on the calls what we are now implementing. We are presently building a foundation of our skyscraper. We want to build a solid and deep foundation with a wide enough base to support the tower we build upon that foundation. Whether you plan on building a skyscraper reaching unlimited heights, or just a 3 story production facility, we need to build a foundation strong enough, wide enough, and deep enough to support what ever heights we want to build today and in the future. We have talked about implementing a basic system of a blog, lead capture pages, and a website containing ad sense and affiliate links. We have implemented the first piece of our new mini-system.  We will add some more components in the next couple of lessons. Then we will start driving traffic to the sites. We are going to build a foundation so well constructed that it becomes easy to add on wings and adding floors, while we add layer upon layer. Listen to two Past Calls that cover the overall picture Read Traffic Generation Principles     Marlon's been self-employed for years. But before he stumbled across his ultra-successful formula for selling products, he struggled to make ends meet. He put 30,000 miles on his car in 6 months trying to sell insurance. In the end he sold 1 policy - on an old, wood-frame house that was likely to burn down at any moment. He once had to pay for deodorant entirely with pennies! He has a masters degree in Psychology and a bachelors in Journalism. This allowed him to have all the mechanics needed to push the right "hot buttons" and write killer sales letters that pull incredibly well. And once he figured out the key to creating products and selling them, both online and offline, his life changed completely. – puts avatar images on your comments so commentators have a face. – puts where visitors have come from and the next post as links above your posts. – Gives you some advanced SEO for your blog without doing any more than plugging in and turning on. – Rotate adsense, any other kind of ad, graphic, etc. wherever you place the code. •   •   •   • (Video – Put Adsense right in your posts with this plugin and a little table trickery. Download Adsense Deluxe Other Recommended Wordpress Plugins – CRITICAL! •   •   •   •